Connect your content, audience and ad revenue.
We help streaming services, connected TV channels, digital publishers and AdTech platforms put their data to work. Viewers find more to watch, advertisers reach the right people, and every team reads from the same numbers.
Where we step in
Most media platforms run into the same four problems. Here is each one, and what we do about it.
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Viewers browse more than they watch
We build recommendation engines and search that understands plain language, so viewers find something worth watching sooner and stay longer.
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Audience data sits unused
You already collect signals about what people watch and when. We turn them into live audience groups and privacy-safe targeting, built on your own first-party data.
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Ad inventory earns less than it could
Unsold or underpriced ad slots leak revenue. We set up dynamic pricing, contextual matching and demand-side tuning to raise your CPM (what advertisers pay per thousand ad views) and your fill rate (the share of ad slots that actually sell).
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Every team has its own report
Content, ad sales and data teams often work from separate tools that disagree. We join the data into one layer, so everyone makes decisions from the same live picture.
What we build
Six capabilities, designed to connect to each other and to the systems you already run.
- Content discovery
- Recommendation engines, natural-language search and automatic metadata tagging that help viewers find the right title.
- Audience intelligence
- Behavior modeling, real-time segments and lookalike audiences, built on first-party data with privacy controls.
- Ad monetization and yield
- Floor price management, header bidding, contextual and brand-safe targeting, and SSAI (server-side ad insertion, which stitches ads into the stream so they play smoothly on TVs).
- Unified data layer
- Lakehouse architecture and real-time pipelines that bring content, audience, device and revenue data into one place.
- Analytics and BI
- Dashboards for content performance, viewer retention, cohorts and ad revenue attribution, for leaders and for daily operations.
- Platform engineering and cloud
- Cloud-native streaming architecture, CDN and video delivery tuning, quality monitoring, and CI/CD for media stacks.
Platforms we serve
Each type of platform makes money differently, so we start from how yours earns.
- OTT and SVOD servicesStreaming over the internet, paid by subscription. We focus on discovery and on keeping subscribers watching.
- AVOD and FAST channelsFree streaming paid for by ads, including FAST (free, ad-supported streaming TV with scheduled channels). We focus on audience targeting and ad yield.
- Connected TVStreaming on smart TVs and TV devices (CTV). We focus on smooth ad delivery, SSAI and real-time targeting.
- Digital publishersNews and entertainment sites and apps. We connect content performance to audience behavior and ad revenue.
- AdTech platformsDemand-side and supply-side platforms and ad networks. We add bidding logic, audience modeling and measurement.
How a media engagement runs
Four phases, each with a clear output, and no disruption to what already works.
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Assess
We map your data flows, ad stack and content systems, and find where decisions and revenue slip.
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Design
We draw one connected architecture for your platform, with a plan, team and cost.
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Deliver
We build and integrate with your existing stack in phases, so viewers and advertisers notice nothing but the gains.
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Improve
We keep tuning as your audience grows and the market shifts, and hand your team runbooks it can own.
Why work with us
We measure success the way you do: engagement, ad revenue and how fast your teams can decide.
- We build on what you have
- Our work layers onto your current platform and ad stack. Your current systems stay in place, without long downtime.
- Data engineers and AI specialists together
- The same team builds the pipelines and the models, and runs both in production.
- Built to grow with you
- We design for more viewers, more ad partners and a market that keeps changing, with documentation your team can own.
From our founder
Kamlesh Ranka founded Infinity Tech Group in 1999 to connect new technology with measurable business outcomes. He has led its client work for 27 years.
Tell us about your platform
A 30-minute call about your content, audience data and ad revenue. You leave with clear next steps.